I found the image in Communication Art's Design Annual 46. It was included in a series of advertisements for Milk-Bone. I was attracted to it because of the bright red and the large focal point. It was designed by a group of artists. The artists said, "Research shows that 99.99% of dogs don't read. Hence, we opted for a simple visual solution to remind dogs that Milk-Bone creates dog excitement. The other .01% of dogs that do read received a 130-page report chock full of illuminating pie charts, competitive analysis, company stock earnings and detailed history of the product's genesis titled, 'And lo! Let There Be Milk-Bone!' The jury is still out on which approach was more effective." They created their images based on clever and whit that not many people would think of, which makes it unique and appealing. It's purpose is to sell Milk-Bone treats, which it does very well because it shows how happy the dogs are to get a treat, and everyone wants to make their dog happy.
